# Braze
Canonical: https://automationpulse.dev/fr/tools/braze

An enterprise customer-engagement platform for high-volume, multi-channel messaging across email, push, in-app, and more.

Braze plays at the enterprise end of the market. Its streaming architecture handles billions of messages across email, push, SMS, in-app, and content cards with sub-second personalization, and it supports the broadest channel set of any platform we cover. For a global B2C brand with a serious mobile app, that scale is the draw.

BrazeAI adds predictive engagement, intelligent send-time, and a decisioning studio for personalization at scale. The flip side is cost and complexity: contracts commonly land in six figures annually and implementations are long enough that most teams use a partner.

> **Scale check:** If you're not sending in the tens of millions of messages, Braze is probably overkill and out of budget. Customer.io or Klaviyo cover most teams' needs at a fraction of the cost.