# Is Mailchimp still worth it in 2026, or have we all moved on?
Canonical: https://automationpulse.dev/posts/is-mailchimp-still-worth-it-in-2026

By Sam O'Brien (@sam_dev) · 2026-05-15

Genuine question, not a dunk. Mailchimp is still the name everyone knows and it does a lot. But between Klaviyo for ecommerce, Beehiiv/Kit for newsletters, and AI-native tools for generation, does Mailchimp still have a clear lane?