# ActiveCampaign
Canonical: https://automationpulse.dev/zh-Hans/tools/activecampaign

A marketing automation suite with a built-in CRM, known for a powerful automation builder at SMB-friendly prices.

ActiveCampaign offers enterprise-grade automation at a small-business price. Its automation builder, conditional logic, splits, multi-channel triggers, is a genuine strength, and it ships with a built-in CRM and lead scoring.

A point its fans emphasize: AI is embedded in plan pricing rather than metered. Predictive sending, AI-suggested segments, an AI campaign builder, and win-probability scoring are available on Plus/Pro tiers without a separate credit meter, a contrast with credit-based models elsewhere.

> **Where it fits:** Great for B2B and service businesses that want deep automation and a CRM without enterprise pricing. For DTC ecommerce, Klaviyo's native commerce data is the stronger fit.